The Radiant Vista

The Radiant Vista started out as a Creative blog a number of years ago, with average monthly readership / followers at 120,000+. The owner decided to pivot career-wise and left The Radiant Vista behind.

That is, until recently. He and a partner came to Pyxl to resurrect the brand, designing a new look and feel and conversion-focused website. Ultimately, after this initial MVP launch, they wanted to circle back to incorporate a membership structure, to monetize the brand.

My roles in this project were Creative Director / Brand Designer / UX/UI Designer. Workshopping with the team, we collaborated to define the intended voice and tone of The Radiant Vista. Wireframing, site mapping, narrative structuring, and the actual design all fell on me. The Scope required a WordPress theme approach – Development and I discussed using Divi, a fairly flexible theme. Using a “template” approach was also paramount.