Solidly

A private insurance group came to us looking to connect with millenials. We started with interviewing their current clients who fit within the target audience. They used words like “trusted guide”,  “secure”, and “comfortable” when describing their experiences.

This sparked a multi-round naming brainstorm. We landed on “Solidly” as the name and set off to define the visual brand, logo, site (and ad) copy, and overall website design.