Jerkfit
Fitness gear and home of the best selling Crossfit glove
Jerkfit came to us with major website issues. Unclear structure for users, poor UI / UX throughout, confusing checkout process. We set about redesigning their entire website to work off of Shopify.
They also brought a $20,000+ a month ad spend with an ROI that was, frankly, a sinking ship, dipping below a 1x return (they were losing money on ads).
Though it took some time, we were able to yield 3-4x returns overall. We did this creative direction, website conversion optimization, new photos, new website copy, ad creative, and ad management.
I was in charge of each of the above responsibilities. You can see examples of the website redesign and Raw Grips launch video, below.
My involvement
- Branding
- Creative direction
- Copywriting
- Design
- UX / UI