Jerkfit

Fitness gear and home of the best selling Crossfit glove

Making it rain…

Jerkfit came to us with major website issues. Unclear structure for users, poor UI / UX throughout, confusing checkout process. We set about redesigning their entire website to work off of Shopify.

They also brought a $20,000+ a month ad spend with an ROI that was, frankly, a sinking ship, dipping below a 1x return (they were losing money on ads).

Though it took some time, we were able to yield 3-4x returns overall. We did this creative direction, website conversion optimization, new photos, new website copy, ad creative, and ad management.

I was in charge of each of the above responsibilities. You can see examples of the website redesign and Raw Grips launch video, below.

My involvement

  • Branding
  • Creative direction
  • Copywriting
  • Design
  • UX / UI

Swipe to see the work (click to view larger):

Watch the Raw Grips video: