Defender Gear

Defender Gear is a Patriotic apparel brand with a very specific audience in mind (and not all of you reading this will fall into that). I helped to form the brand around old principles, which are foundational to the owner and the values of Defender Gear.

Much of the imagery, branding, and style pull inspiration from classic American documents, art, and paintings. In the images below, you’ll see examples of social posts, logo branding, sale campaigns (which were used in ad campaigns), and examples of creative direction with photography.

Note: I did not design any of the apparel, nor have a hand in it.